Join us for the second annual Latin Music Month™ Conference, a cultural initiative dedicated to celebrating the richness and global influence of Latin music and culture.
Building on the momentum of a successful inaugural year, this flagship event brings together leading artists, executives, creators, entrepreneurs, and industry visionaries for two days focused on the business, culture, and future of Latin music.
Latin music is the heartbeat of the world. Its rhythms unite communities and shape contemporary culture across the globe. This year’s expanded program features eight industry panels, fireside chats, artist showcases, the LMM Awards, LMM Auditions (juried showcases open to the public), live podcast tapings, and dedicated networking sessions connecting the next generation of talent with the executives and creators shaping the industry.
Featured speakers include Chiquis, Alisun, Gustavo Galindo, AnaSof, and Rafa López of Elefante, joined by leaders and executives from peermusic, The Orchard, TikTok, CAA, City National Bank, Rancho Humilde, TODAY, and more.
The 2026 Showcase Lineup features Ilusion Eterno, Tapy Quintero, Silvi, Wonderfox, Qiensave?, Camilo Sanchez, Papagodi, Ivanna, and Susana Ballesteros, with performances woven throughout both days.
LMM Auditions presented by Fender and PreSonus give artists selected through an open call the chance to perform and win gear packages from both brands. Across both days, networking sessions and happy hours include programming presented by BMI and Warner Music Latina.
Featured Participants
Day 1 Speakers & Panelists
Marjorie Garcia, partner, entertainment transactions, King, Holmes, Paterno & Soriano, LLP. Has represented Juanes, J Balvin, Los Tigres del Norte, Gloria Trevi, and Jesse & Joy. Named to Billboard’s Top Music Lawyers list; formerly a business and legal affairs attorney at Universal Music Group.
Oswaldo Rossi, founder and managing partner, Rossi Baldivia Klein Fine & Spector, P.C. Named one of Billboard’s Top Music Lawyers every year since 2021, most recently in 2026. Previously VP of business affairs at Capitol Music Group, supporting Capitol Records, Virgin Records, and Blue Note Records.
Elena Rodrigo, founder and CEO, The Music Joint Group. As head of rock at Universal Music Latino, he helped lead US launches of projects with Juanes, Molotov, and Café Tacvba.
Liz Calvario, senior editor, TODAY (NBC). Covers the Oscars, Emmys, and Latin GRAMMYs®; formerly wrote for Entertainment Tonight, Variety Latino, and Deadline.
Gustavo Galindo, singer-songwriter and producer. His debut album earned a GRAMMY® nomination for Best Latin Pop, Rock, or Urban Album, alongside Maná and Calle 13.
Alisun, singer-songwriter and daughter of Latin music legend Marco Antonio Solís; performed across the U.S. and Latin America as part of the Latin GRAMMY®-winning band Camila’s tour.
Sarah Duru, founder and CEO, French Toast Agency. Represents Mau y Ricky, Sofía Reyes, and María Becerra. Formerly Latin division EVP at Studio71.
Fernando Hurtado, founder, In The Hyphen. Former NBC/Telemundo journalist who produced for 40+ stations; named to L.A. TV Week’s 40 Under 40.
Chiquis, GRAMMY® and Latin GRAMMY®-winning artist.
Anthony Lopez, Double P Records/Prajin Parlay, the label and management company co-owned by Peso Pluma and George Prajin.
Alex Flores, Z Records Publishing/Prajin Publishing/Double P Records Publishing, the publishing arm of Peso Pluma’s label group.
Paulina Arreola Barragán, oversees operations at SONA, a device-free, alcohol-free deep-listening venue in Mexico City’s Condesa neighborhood. Formerly at Apple.
Day 2 Speakers/Panelists
Yvonne Drazan, VP, Latin division, West Coast, peermusic, the world’s largest independent music publisher. Two-time Billboard “Latin Power Player”; signed Gloria Trevi, Chayanne, and Prince Royce to worldwide publishing deals.
Dania Echeverri, VP, cross-cultural marketing, CAA. Co-leads CAA Latino, the agency’s initiative for Latino talent; named one of Billboard’s Women in Latin Music.
José Luis Cornejo, CEO, RAI Ensamble. Produced Bobby Pulido & Friends, winner of the 2025 Latin GRAMMY® for Best Tejano Album, including Pulido’s duets with David Bisbal, Bronco, and Alicia Villarreal. Formerly held marketing and A&R executive roles at Sony Music and Warner Music.
Max Perez, co-founder and CEO of Buena Vibra Group. Runs tours, launches, and creative for Peso Pluma, including the ÉXODO album campaign, which held #1 on Spotify Mexico for 34 days. Executive producer of Bad Bunny’s X100PRE World Tour, overseeing visual experience.
Charlie Guerrero, co-founder and CEO, MITH Media. Manages Sofía Reyes; executive-produced her collaborations with David Guetta, Sean Paul, and Anitta.
Eric Tjahyadi, VP, head of global ad sales and partnerships, The Orchard / Sony Music. Built The Orchard’s ad sales division, running brand campaigns for Toyota, Universal Pictures, and Wells Fargo across YouTube’s #1 multicultural music video portfolio.
Monica Escobar, co-founder, The 3 Collective, one of the top Hispanic PR agencies in the US. Led press campaigns for Juanes, Enrique Iglesias, and Carlos Santana.
Mickey Sanchez, president, Rancho Humilde, the label that pioneered corridos tumbados. Leads the label behind Junior H, who is taking corridos tumbados to arenas and stadiums across Latin America.
Kristen Cusumano, music marketing and editorial, TikTok.
Rafa López, member, Elefante, the Mexican rock band behind “Así Es la Vida” and “Mentirosa.”
Ariana Puente, Cosmica Artists Marketing. Leads artist management for GRAMMY®-winning artist Gaby Moreno.
Miguel Lopez, head vaquero, Cowboy Consulting. Ran the J Balvin x Ryan Castro campaign with Capitol Music Group and Roc Nation.
Ana Perez, VP and relationship manager, entertainment division, City National Bank, the bank that serves more than 90% of entertainment business managers.
AnaSof, singer-songwriter. Has written 150+ released songs, including songs for Adriel Favela, Dulce María, Debi Nova, and Camila Fernández.
Irene Balderama, Prajin Parlay, the management company and label behind Peso Pluma, Tito Double P, and Gabito Ballesteros, and co-manager of Chiquis. Owner George Prajin was Billboard’s 2024 Latin Executive of the Year.
Gabriel “Kiko” Valdivia, president, Valdivia Entertainment, representing Promotores Unidos, a network of regional Mexican concert promoters.
Conference Schedule
Day 1 Schedule (Sep 30)
Check-in opens
10:30 a.m.
Theatre doors open
11:00 a.m.
Welcome Remarks
11:30 – 11:40 a.m.
Panel: Managing the Message: The Changing World of PR
11:40 a.m. – 12:20 p.m.
Panelists: Sarah Duru (French Toast Agency), Elena Rodriguez (The Music Joint), Fernando Hurtado (In The Hyphen), Liz Calvario (TODAY)
Performance: Silvi
12:25 – 12:45 p.m.
Fireside Chat with Fernando Hurtado
12:50 – 1:10 p.m.
Panel: AI, A&R, and the Art of Making Music
1:15 – 1:55 p.m.
Networking & Juried Showcases
2:00 – 2:45 p.m.
LMM Auditions (juried showcases), presented by Fender & PreSonus
Performance: Wonderfox
2:50 – 3:10 p.m.
LMM Award presentations
3:10 – 3:30 p.m.
Categories: Music Filmmaker, Opus Award
Panel: Music as Medicine: The Rise of Conscious & Healing Sounds
3:30 – 4:10 p.m.
Panelists: Chiquis, Alisun, Gustavo Galindo, Paulina Arreola Barragán
Networking & Juried Showcases
4:10 – 5:10 p.m.
Hora Feliz, presented by BMI
LMM Auditions (juried showcases), presented by Fender and PreSonus
Panel: Ask a Lawyer: The Power of a Music Business Attorney
5:10 – 5:50 p.m.
Panelists: Oswaldo Rossi (Rossi Baldivia Klein Fine & Spector, P.C.), Marjorie Garcia (King, Holmes, Paterno & Soriano, LLP), Anthony Lopez (Double P Records, Prajin Parlay), Alex Flores (Z Records Publishing, Prajin Publishing, Double P Records Publishing)
LMM Award Presentations
5:50 – 6:10 p.m.
Categories: Raíces Award, Media Impact, Agency of the Year
Performance: Qiensave?
6:10 – 6:30 p.m.
Day 1 Closing Remarks
6:30 – 6:40 p.m.
Winner announcements for LMM Auditions (juried showcases)
Soundcheck Live at The Paramount
7:30 p.m.
Presented by peermusic
Featuring ANASOF, Karen Moon as La Teacher, Santiago Shaheen, Jona Camacho, and DSEIKO, with Sonido Cariño between sets. Open to conference badge holders on a first-come, first-served basis, subject to capacity.
Day 2 Schedule (Oct 1)
Conference Passes | full access & single-day
Day 1 Pass (Sep 30)
Click the button below to purchase your pass for Day 1 of the Latin Music Month Conference. This pass grants access to the conference on Wednesday, September 30 only.
Day 2 Pass (Oct 1)
Click the button below to purchase your pass for Day 2 of the Latin Music Month Conference. This pass grants access to the conference on Thursday, October 1 only.
Full Conference Pass
Click the button below to purchase your pass for the full Latin Music Month™ (days 1 & 2). This pass grants access to the full conference on Wednesday, September 30, & Thursday, October 1.
Registration is free for Cal State LA students, faculty, and staff:
Please check your Cal State LA email for registration instructions.
Hotel Information
Reserve Your Hotel Room
We recommend the Holiday Inn & Suites by IHG in Monterey Park.
Hotel address: 400 North Atlantic Blvd, Monterey Park, California 91754
Distance to The Luckman: 2.7 mi / 4.3 km (a 7 minute drive)
The following room types are available:
King Deluxe
1 king bed
430 square feet (39 square meters)
Shower with bathtub
Large smart TV with IHG Studio
Rates:
$165 per night
For requests made on or before 9/12
$190 per night
For requests made between 9/13 and 9/24
2 Queen Deluxe
2 queen beds
400 square feet (37 square meters)
Shower with bathtub
Large smart TV with IHG Studio
Rates:
$155 per night
For requests made on or before 9/12
$185 per night
For requests made between 9/13 and 9/24
To request, please complete the form below.
The deadline to reserve rooms through the conference has now passed.
Attendees who still need lodging are encouraged to make their own arrangements at a hotel of their choice in the surrounding area. We recommend booking as soon as possible, as availability may be limited.
We look forward to seeing you at the conference.